Jen Beltz
Speak Easy
Q: I have to give a speech next month and I’m terrified. Can you talk me back from the ledge?
A: Remember the Seinfeld bit about death versus public speaking? “According to most studies,” the comedian noted, “people’s number one fear is public speaking. Number two is death.” This may not be so far off the mark for a lot of people. In professional circles, though, it’s the rare soul who manages to escape ever delivering public remarks. It’s worth considering, then, a few ways to overcome some common pitfalls.
Take control. In making a speech, the key strength you have is that you control the conversation. You’re there for a reason, so make the most of it. Learn as much as you can about the topic you’re speaking about. What are some recent headlines pertaining to the issue? What personal experiences can you incorporate into your remarks to better illustrate your point? What truly helpful information do you want people to carry away with them that day?
Answer key questions. When it comes to successful speechmaking, delivery and content are king. Ask yourself up front, “Who is my audience? What’s the focus of the gathering or event? Will my remarks fit well with the overarching theme of the day?” Do not bury your audience with too many stats or difficult-to-interpret industry jargon. Nobody cares how much insider lingo you can rack up. They’re interested in taking something useful away from your presentation.
Relax. Rehearse your remarks first in front of friends or colleagues. Strike a good balance between plodding through your information, and racing too quickly for it to really sink in. Most people tend to rush through their remarks; the actual, more deliberate speed you want is going to be much slower than you’d imagine. Also, don’t underestimate the importance of trying to relax during your speech. Consciously keep your shoulders down, and breathe.
Be yourself. Quotes are sometimes a welcome addition in speeches, as are useful related trivia or unique facts that help you better explain your major points. A bit of well-placed humor here and there also helps keep your audience engaged. But above all, be sincere. If you’re speaking, chances are you’re invested in the viewpoints you’re presenting. Let your commitment to the topic shine through. It will, in the end, convey the most important message of all to your audience.
Businesspeople have questions. Do you have answers? Email editor@maineahead.com.
This Month’s Expert: Jen Beltz
President, Front Burner PR
Jen Beltz is founder of Front Burner PR, a public relations and strategic marketing firm based in Portland. Her firm directs communications and publicity campaigns for a range of clients, from food and spirits businesses to law firms, museums, and national policy associations. She has written and placed a variety of speeches and speech inserts for CEOs in top-tier industry publications including Executive Speeches, Vital Speeches of the Day, and Executive Speaker.
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